Dragonfly Contracts
Industry: Property
Services delivered: Marketing Audit | Marketing Strategy | Copywriting | Marketing Consultancy for rebrand and website
Dragonfly, a leading Manchester-based contractor specialising in end-to-end fit-out solutions, engaged me to refine their strategy, enhance their digital presence, and establish a strong foundation for future growth.
A pivotal stage for the business
Dragonfly is a leading contractor offering a seamless, end-to-end service - from bespoke design and space planning, pre-contract planning, on-site construction, fitout and furniture.
The company works across a range of industries including commercial offices, hotels, apartments, student accommodation and restaurants. Based in Manchester, the team is committed to delivering tailored solutions that enhance productivity and well-being.
With a reputation for quality craftsmanship and excellent customer service, they have become a trusted partner for businesses looking to transform their spaces.
Why Dragonfly chose to work with me
"Working with Emma has been transformative for our business. Her marketing audit and strategy gave us clarity on where we stood and a clear direction for where we needed to go. The consultancy advice on our new brand and website was invaluable, ensuring our digital presence truly reflects the quality and professionalism of Dragonfly. The insights and support we received have set us up for long-term success."
Joe McKenna, Managing Director
Marketing strategy for launch success
I undertook a comprehensive approach to address their goals and lay the groundwork for their future marketing activities:
Marketing Audit
Conducted a thorough review of their existing marketing activities, including digital channels, branding, messaging, and customer engagement strategies.
Undertook a competitor review and identified strengths, weaknesses, and opportunities within their current approach.
Provided actionable recommendations to optimise their marketing efforts.
Marketing Strategy
Developed a detailed marketing strategy aligned with their business objectives, focusing on long-term growth and measurable results.
Outlined key priorities, including brand positioning, target audience segmentation, and campaign planning.
Created a roadmap for implementation, ensuring a clear and practical guide for future marketing efforts.
Consultancy advice on branding and website
Advised on the development of their new brand identity and brand narrative, ensuring it resonated with their target audience and conveyed their commitment to quality and innovation.
Provided input on the structure, design, and messaging of their new website to enhance user experience and drive conversions.
Ensured the brand and website reflected the professionalism and expertise that distinguish Dragonfly in their industry.
Special thanks to Dave Sedgwick at Studio DBD for the stunning rebrand
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Results
The work delivered has positioned Dragonfly to move forward with confidence in their marketing efforts. With a clear strategy in place and a refreshed brand and website, they are well-equipped to attract and retain clients while growing their presence in the market.
Their new Digital Marketing Executive has given the strategy momentum which is already seeing success. The company is now on its way towards continued growth with a marketing framework that reflects their values, expertise, and commitment to their customers.