Marketing Insights Blog

How to name your product: A strategic approach for maximum impact
Emma Cartledge Emma Cartledge

How to name your product: A strategic approach for maximum impact

Choosing the right name for your product or service is a strategic decision that can influence discoverability, customer perception, and sales. Whether you’re launching a new service or rebranding an existing offering, the name you choose needs to align with market demand, search trends, and customer expectations.

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The value of a marketing project manager: When and why you need one
Emma Cartledge Emma Cartledge

The value of a marketing project manager: When and why you need one

Managing multiple marketing initiatives at once can be overwhelming. Whether launching a new product, executing a brand refresh, or delivering a complex digital strategy, keeping everything on track can be a challenge. This is where hiring a freelance marketing project manager on a temporary basis can be invaluable.

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How to create a new website: A guide from start to finish
Emma Cartledge Emma Cartledge

How to create a new website: A guide from start to finish

Launching a new website is often imagined as a straightforward task, but many business owners and marketers find it takes longer - and is more complex - than they initially thought. Find out all the stages involved in successfully creating a new website.

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How to optimise your blog content for SEO
Emma Cartledge Emma Cartledge

How to optimise your blog content for SEO

Blog content done well can help search engines understand your website and business better so they sign-post people in your direction. Find out how best to optimise your content for SEO.


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How to write a brief that gets the best out of your marketing agency
Emma Cartledge Emma Cartledge

How to write a brief that gets the best out of your marketing agency

A well-crafted brief is key to the success of a marketing project, campaign or delivery of great creative. A brief provides a clear for your agency, making sure that everyone understands your goals, target audience and intended outcomes. Here’s a guide to what you should include in your brief.

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Marketing strategy versus marketing plan: What’s the difference?
Emma Cartledge Emma Cartledge

Marketing strategy versus marketing plan: What’s the difference?

Two terms that often get thrown around interchangeably: marketing strategy and marketing plan. But what exactly differentiates them? Understanding their key differences is crucial for ensuring your marketing efforts hit the mark, reach your target audience and achieve your business goals.

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