Marketing Insights Blog
Is it ok to use AI to write blog content?
Is it okay to use AI to help create blog content, and will search engines, particularly Google, penalise you for it? Find out in this blog.
How to optimise your blog content for SEO
Blog content done well can help search engines understand your website and business better so they sign-post people in your direction. Find out how best to optimise your content for SEO.
How to write a brief that gets the best out of your marketing agency
A well-crafted brief is key to the success of a marketing project, campaign or delivery of great creative. A brief provides a clear for your agency, making sure that everyone understands your goals, target audience and intended outcomes. Hereβs a guide to what you should include in your brief.
Demystifying marketing jargon: Your guide to industry terminology
Every industry has itβs own language, acronyms and buzz words, marketing is no exception. This is your guide to deciphering marketing jargon.
Launching a podcast: Taking your brand to the airwaves
Podcasts are experiencing a tremendous surge in popularity, offering a wonderful platform for sharing your knowledge, entertaining listeners, and building a community. This guide will walk you through every step, from brainstorming your theme to confidently hitting that launch button.
Why a brand story matters
Having a strong brand narrative is critical for your business as it enables you to effectively communicate who you are, what you stand for, and why you exist.
Sustainability credentials to boost your property marketing
Demand for sustainable commercial property is on the rise and organisations are willing to pay more for it. How do you develop and demonstrate the sustainability credentials of your asset and make it more marketable?
What is a marketing audit and why do one?
Discover the power of a marketing audit and unlock the potential for growth for your business. A marketing audit is a comprehensive evaluation of your marketing efforts, allowing you to gauge their effectiveness and identify areas for improvement. Whether you're a small business or a larger organisation, conducting a marketing audit can provide invaluable insights and benefits.
What is sustainable marketing?
Sustainable marketing is all about creating a better world for everyone, not just your customers. It's about reducing your company's impact on the environment so that you can leave a positive legacy and help protect our planet for future generations. Ultimately it places purpose over profit.